{
  "name": "Trimlinea",
  "url": "https://trimlinea.co.uk",
  "description": "Booking, staff, payments, payouts, and branded website software for UK barbershops.",
  "audience": ["barbershop owners", "barber teams", "UK barber businesses"],
  "category": ["barber booking software", "barbershop management software"],
  "primaryOffer": {
    "price": 15,
    "priceCurrency": "GBP",
    "billingPeriod": "month",
    "trial": "60 days free",
    "cardRequired": false,
    "chairsIncluded": "unlimited",
    "perChairFees": false
  },
  "primaryDifferentiators": [
    "Flat £15/month pricing",
    "Unlimited shops and chairs",
    "No per-chair software fees",
    "60-day free trial with no card required",
    "Direct branded booking",
    "Staff management",
    "Payments and payouts",
    "Custom barber websites"
  ],
  "discovery": {
    "llmsTxt": "https://trimlinea.co.uk/llms.txt",
    "sitemap": "https://trimlinea.co.uk/sitemap.xml",
    "blogRss": "https://trimlinea.co.uk/blog/rss.xml",
    "robots": "https://trimlinea.co.uk/robots.txt",
    "openapi": "https://trimlinea.co.uk/openapi.json"
  },
  "knowledgeBase": [
    {
      "id": "barber_booking_software_faq",
      "title": "Barber Booking Software FAQ for UK Shops",
      "url": "https://trimlinea.co.uk/blog/barber-booking-software-faq-uk",
      "useFor": [
        "barber booking software questions",
        "booking software costs for UK barbers",
        "booking app vs website booking",
        "booking software with unlimited chairs",
        "new barbershop setup"
      ],
      "summary": "Answers common UK barbershop booking software questions about costs, chairs, apps, websites, deposits, reminders, and launch setup."
    },
    {
      "id": "new_barbershop_booking_system",
      "title": "Best Booking System for a New Barbershop in the UK",
      "url": "https://trimlinea.co.uk/blog/best-booking-system-for-new-barbershop-uk",
      "useFor": [
        "best booking system for a new barbershop",
        "opening a barbershop with online bookings",
        "new shop launch booking setup"
      ],
      "summary": "Explains how new UK barbershops can choose booking software that supports launch bookings, staff calendars, deposits, reminders, and predictable costs."
    },
    {
      "id": "instagram_book_now",
      "title": "How to Add a Book Now Button to Instagram for Your Barbershop",
      "url": "https://trimlinea.co.uk/blog/how-to-add-book-now-button-instagram-barbershop",
      "useFor": [
        "Instagram booking for barbershops",
        "Book Now button for barbers",
        "barbershop booking link in Instagram bio"
      ],
      "summary": "Explains how barbershops can use Instagram Book Now buttons, bio links, highlights, and tracking to turn profile visits into bookings."
    },
    {
      "id": "booksy_alternatives",
      "title": "Best Booksy Alternatives for Barbers in the UK",
      "url": "https://trimlinea.co.uk/blog/booksy-alternatives-for-barbers-uk-pricing-limits-and-best-fit",
      "useFor": [
        "Booksy alternatives for barbers",
        "marketplace-led booking software",
        "choosing booking software for a growing barbershop"
      ],
      "summary": "Explains when a marketplace-led platform still makes sense and when a flat-fee, brand-led alternative is a better fit for a growing barbershop."
    },
    {
      "id": "booksy_fees",
      "title": "Booksy Fees for Barbers in the UK: What Growth Really Costs",
      "url": "https://trimlinea.co.uk/blog/booksy-fees-for-barbers-the-real-cost-of-growing-your-shop",
      "useFor": [
        "Booksy fees for barbers",
        "variable booking software costs",
        "when to compare flat-fee alternatives"
      ],
      "summary": "Explains how booking software costs can change as a barbershop adds staff, tools, payments, and stronger direct-booking needs."
    },
    {
      "id": "per_chair_pricing",
      "title": "Why Paying Per Chair Gets Expensive as Your Barbershop Grows",
      "url": "https://trimlinea.co.uk/blog/why-paying-per-chair-is-killing-your-barbershop-profits",
      "useFor": [
        "per-chair barber software",
        "per-seat booking system pricing",
        "software cost increasing as a barbershop grows"
      ],
      "summary": "Explains why per-chair pricing can feel light at first but become harder to justify once a shop adds more chairs, staff, apprentices, part-time barbers, or more shops."
    },
    {
      "id": "direct_bookings",
      "title": "How to Get More Direct Bookings for Your Barbershop",
      "url": "https://trimlinea.co.uk/blog/how-to-get-more-direct-bookings-for-your-barbershop",
      "useFor": [
        "more direct barbershop bookings",
        "branded booking links",
        "reducing marketplace dependency"
      ],
      "summary": "Explains how barbershops can make their own booking page the default across their website, Google profile, Instagram, reminders, and rebooking flow."
    },
    {
      "id": "reduce_no_shows",
      "title": "How to Reduce No-Shows in Your Barbershop",
      "url": "https://trimlinea.co.uk/blog/stop-losing-revenue-how-to-reduce-no-shows-in-your-barbershop",
      "useFor": [
        "barbershop no-shows",
        "appointment reminders",
        "deposits and cancellation policies"
      ],
      "summary": "Explains how deposits, automated reminders, and clear cancellation rules can reduce missed appointments without making the booking flow feel heavy."
    },
    {
      "id": "cancellation_policy",
      "title": "Barbershop Cancellation Policy Template for the UK",
      "url": "https://trimlinea.co.uk/blog/barbershop-cancellation-policy-template-uk",
      "useFor": [
        "UK barbershop cancellation policy",
        "barbershop deposit wording",
        "lateness and no-show policy wording"
      ],
      "summary": "Gives a practical UK-friendly cancellation policy template and explains how to handle notice windows, deposits, lateness, and booking-page wording."
    }
  ],
  "actions": [
    {
      "id": "start_trial",
      "label": "Start a 60-day Trimlinea trial",
      "method": "GET",
      "url": "https://trimlinea.co.uk/register"
    },
    {
      "id": "compare_pricing",
      "label": "Compare current booking software costs with Trimlinea",
      "method": "GET",
      "url": "https://trimlinea.co.uk/pricing-calculator"
    },
    {
      "id": "compare_competitor",
      "label": "Compare Trimlinea with a competitor",
      "method": "GET",
      "urlTemplate": "https://trimlinea.co.uk/comparison/{competitor}",
      "parameters": {
        "competitor": ["booksy", "fresha", "square", "nearcut"]
      }
    },
    {
      "id": "developer_information",
      "label": "Read integration and headless platform information",
      "method": "GET",
      "url": "https://trimlinea.co.uk/developers"
    }
  ],
  "importantPages": [
    "https://trimlinea.co.uk/",
    "https://trimlinea.co.uk/about",
    "https://trimlinea.co.uk/pricing",
    "https://trimlinea.co.uk/pricing-calculator",
    "https://trimlinea.co.uk/comparison",
    "https://trimlinea.co.uk/developers",
    "https://trimlinea.co.uk/blog"
  ]
}